The COMMON GROUND MUSIC FESTIVAL takes place every year in Lansing Michigan and last for an entire week during July. Individuals have seven days to see their favorite nationally known music artists. The target demographic are music enthusiasts from the age of 15-25. They are knowledgeable about current pop culture trends and are aware of top 40 music artists. They want to attend for the purpose of having fun and expect this event to resonate across different media platforms.